Portfolio
BNB Breeze Website Redesign
Redesigned the Homeowner Information page for a short‑term rental management company, creating a clear path for property owners to understand services and get started.
Project Overview
BNB Breeze is a short-term rental management company. We were brought in to redesign one of their most important pages: the Homeowners sales page. This is where they earn the trust of property owners and convert interest into management inquiries.
The new page centers on homeowner outcomes and clear next steps. We simplified the story, clarified pricing and services, and made the primary action obvious so owners can confidently request a consult.
CLIENT
BNB Breeze
TIMELINE
6 weeks
TOOLS USED
The Challenge
The prior page didn’t clearly convey value or make it easy for homeowners to take action.
- Value propositions were buried, so homeowners struggled to quickly understand why BNB Breeze was the right partner.
- The information hierarchy felt busy on desktop and cramped on mobile, which made the page hard to scan.
- Calls to action were inconsistent and easy to miss, leaving visitors unsure of the next step.
- Proof points like process clarity, pricing context, and social proof weren’t positioned to support decisions at the right moments.
Brand & System
We developed a simple, trustworthy visual system that keeps attention on outcomes for homeowners and makes next steps obvious across devices.
Typography
Raleway is used as the primary typeface in this project. It’s clean and contemporary, supporting clear hierarchy for headlines, benefits, and calls to action on the Homeowners sales page.
FONT FAMILY
Raleway
Used throughout for headings and emphasized body copy
Design System
A focused set of reusable components ensures consistency and keeps the path to inquiry effortless.
Key Components
- Value-first hero with a primary CTA that guides owners to request a consult
- STR responsibilities shown clearly so owners see what is handled for them
- Services and what's included presented with simple, scannable copy
Process
A straightforward five-step flow tailored to the Homeowners sales page—from clarifying questions to launching a mobile-first page with clear CTAs and proof.
Clarify the Questions
Identified the top questions owners ask: earnings, fees, what is included, onboarding, guarantees.
Structure the Content
Organized the page around outcomes, services and pricing context, proof, and a persistent CTA.
Wireframes and Messaging
Created low-fi wireframes and benefit-led copy to validate flow and tone.
Visual Design and Trust
Applied the system, added testimonials and stats, and optimized for mobile scanning.
Implementation and Launch
Built and deployed the page and enabled easy edits going forward.
UI/UX Highlights
- Clear CTAs
- Readable sections
- Mobile‑first
- Faster path to conversion
Results
A clear story that connects with homeowners and reduces friction. Stronger calls to action and a simple flow guide visitors from first glance to request a consult with confidence.
Hero
A welcoming hero that explains the value fast and points homeowners to the next step.
About
A short intro to who BNB Breeze is and how the team supports owners throughout the journey.
Short Term Rentals
A simple breakdown of what BNB Breeze handles for STRs so owners can relax and stay informed.
Reviews
Real homeowner feedback placed where it matters to build confidence before reaching out.
Stats
Performance highlights that back up the story with numbers owners care about.
Services
Clear list of what is included and how each service helps owners see results sooner.
Process
Three easy steps that show exactly what happens from hello to handoff.
Expectations
A straightforward view of what owners can expect at each step so there are no surprises.
Allstar Club
Exclusive club for owners with three or more properties. Members get added benefits and better rates.
Contact
Multiple ways to reach the team and an easy path to request a consult.
See it live
Explore the production site in the wild.
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